Collabrator
Katie Story
(Brand Identity Guideline)
Carolyn Shafer
(Manager of givetake)
Pratt givetake
websitegivetake is a recycling initiative dedicated to providing Pratt students with free access to used art supplies. Over its various iterations, the project has transitioned from being hosted on old websites to its current state, where most information is disseminated through social media channels. Unfortunately, this prolonged lack of effective management has resulted in accessibility issues for students – the primary managers and stakeholders – leading to inconsistencies in both information and aesthetics. This chaos not only hinders the program's effectiveness but also diminishes the sense of community among students.
To address these challenges, my initiative aims to redesign a centralized platform with three key objectives: 1) ensuring accessibility for students, 2) facilitating easy management, and 3) fostering a sense of community and pride in sustainability. Through this redesign, I envision creating an organized and user-friendly space that enhances the overall experience for givetake participants and contributes to a more sustainable and connected community at Pratt.
My Contribution
Research
Essay
Wire framing
Prototyping
Tools
Figma
Illustrator
Photoshop
Duration
4 months
Problem Statement
Students at Pratt Institute need a 'givetake' website, as the current givetake is not accessible enough and does not sufficiently encourage pride in participation.
87.5% of respondents had previously heard of and used givetake, but only 25% had donated materials to a GiveTake.
Target Persona
RESEARCH
Only 35% of students feel a sense of fulfillment in their interactions with givetake.
User Journey
In both the 'donate' and 'offer' user journeys for 'givetake,' the website serves as a key touch point.
Enhancing its accessibility and the clarity of its information addresses the primary issue of making 'givetake' more user-friendly and fostering a sense of pride among participants.
Specifically, by presenting detailed instructions on how to donate and listing the available materials for collection, the website will significantly improve the experience for both those donating and those seeking supplies.
Waste Management Perspective
RPROTOTYPE
Interactive Prototype
Clickable Prototype
RPROTOTYPE IDEATION
3 Features
Persuasive Design Principles
Must-Have Features
Features Prototype
Storyboard
Information Architecture Map
Legend
Top Navigation
Footer
Stress Case Scenario
Visible Impact Metrics
The Leader Board for Pratt Departments
Sent a Tag or @
Someone
My stress case occurs when the website displays a '404 error' or a 'page not found' message.
3 Targeted Emotion
Joyful
Fulfillment
Belonging
Stakeholders Engagement
Management of givetake
Users of givetake
User Testing
Top 10 Insights From Jennifer
Insights From Shuang
ITERATION
The stakeholders of givetake include two parties: The first is the management of givetake, which comprises the Pratt Institute Administration and the givetake staff. The second is the users of givetake, who are primarily Pratt students and staff.
The engagement with stakeholders in the management of givetake is primarily centered during the research phase.In my interview with Carolyn, the director of the sustainability department and givetake, she granted me access to the brand identity guidelines and explained why the previous givetake website was blocked. Originally named 'Pratt Commons,' it was established on the Pratt intranet. However, after a few years, it was no longer supported by IT and became difficult to maintain; for instance, there was a point when the font stopped working.
Carolyn, as a key stakeholder, expressed her desire for the website to be accessible as a public domain, since givetake also collects art materials off-campus. She hopes to engage more people in the program. These considerations are crucial for the new iteration of GiveTake.
For the research phase, I gathered data on students' awareness and understanding of the givetake program through questionnaires and interviews.
Regarding user testing, both of my stakeholders, Jennifer and Shuang, are users of Givetake. Jennifer is a junior graphic design student at Pratt Institute, while Shuang is a graduate student specializing in Information Experience Design at Pratt Institute.
Final Prototype
Interactive Prototype
Clickable Prototype
3 specifc web analytics
Evaluation Criteria Table
Social Sharing Analytics: Track the frequency of the 'share' button usage for sharing art materials. This reveals the site's social impact and user promotion patterns. Analyzing which social platforms are most used for sharing can foster community engagement.
Material Page Engagement Metrics: Measure average session time and bounce rates on material pages. High engagement indicates a thriving platform, while low engagement or high bounce rates might signal the need for usability enhancements or better content organization.
Contact Page Interaction Analysis: Monitor the number of users clicking the call-to-action (CTA) leading to the contact page and their duration on it. High visit rates and longer stays suggest strong user interest in visiting givetake studio, reflecting the site's effectiveness in encouraging user interaction.
Jennifer
Shuang